Website
Codeiginiter, Bootstrap
PT. Serena Indopangan Industri (Serena), is one of the oldest biscuit factory in Indonesia. They began their first factory in 1970 in Ciracas, East Jakarta. In 2014, we helped Serena to redesign and redevelop their website ( serena.id ). We believe the simple but elegant design that we built can last for a long time.
The Serena.id website was developed as the official digital platform for PT Serena Indopangan, a company specializing in high-quality food products. The project aimed to strengthen the brand’s online presence by showcasing its product lines, company values, and commitment to quality and innovation in the food industry.
The website was designed with a clean, modern interface to reflect the brand’s professionalism and reliability. It features structured product catalogs, company profiles, and contact channels that make it easy for potential clients and partners to explore offerings and initiate business inquiries. Additionally, the platform was optimized for performance and responsiveness, ensuring a seamless browsing experience across all devices while reinforcing Serena Indopangan’s image as a forward-thinking and trusted food manufacturer.
Here is partial view of the finished and approved UI / UX result
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